Commercial Painting | Beyond Beige: Commercial Painting Ideas to Support Your Brand

In this day and age, your commercial space can speak volumes about your company. In order to stand out and make a statement that encourages both customers and employees alike, you’ll want to look beyond beige for painting ideas that spruce up your work area and boost your brand. The opportunities are endless and the right paint job and company color selection can make the difference when it comes to gaining a competitive edge. Elco Painting’s pro painting contractors can help ensure you are getting the most out of your commercial space’s paint job.

When painting a commercial space, choose both colors that are habitually associated with your industry as well as colors that reflect and support your company’s brand. Focusing on company colors when painting your business maintains a cohesive sense of brand association that can give your company a boost. Companies looking to attract younger, energetic customers often choose brighter colors that pop, while those serving older populations veer towards a more soothing palette.

Another great way to make your commercial building painting stand out is to incorporate a visually stimulating design, mural, or brand logo. This encourages positive brand association from both your own workforce and customers, or other outsiders who enter your commercial space.

The color you choose for your commercial space will evoke certain emotions, which in turn can affect sales, productivity, and the overall perceptions of your business in general. Below are some common colors and the feelings they exude:

White, a common choice, adds brightness by reflecting light and thus makes small spaces seem larger. White promotes purity and simplicity, but can sometimes feel bland.

Gray is often considered an executive color and can blend with a variety of color schemes.

Blue is the color of wisdom and productivity. A good choice for businesses, this tranquil color promotes focus.

Purple, considered the color of luxury, stimulates creativity while creating a soothing atmosphere at the same time.

Yellow, an energetic and optimistic color, stimulates the mind. This is helpful in a workspace, although the color is sometimes considered too informal for large offices.

Red increases heart and pulse rate, thus grabbing attention and stimulating excitement. In a commercial environment, red can either be beneficial or better to avoid depending on your company’s goals.

Orange is an invigorating color that induces energy and is mainly seen in corporate welcoming areas.

Green represents a great balance of cool and warm colors; it calms while simultaneously supporting efficiency.

To further the positive benefits associated with these colors, start by choosing a base, then select different accents for different spaces.

No matter what color palette you choose for your business, the always courteous, always professional painters at Elco Painting offer nothing but the best when it comes to painting your commercial space. Our commercial painting contractors have been satisfying customers across Rhode Island and Southern New England for over three decades. Contact our local painters today by filling out our online form, requesting a painting services estimate, or giving us a call at 401-295-2201.